Education. The foundation. EXPERIENCE. THE REAL WORLD

CERTIFICATIONS & EXPERIENCE

Why Education and Certification are Non-Negotiable

Coaching is a profession built on responsibility. When someone places their goals, doubts, and personal challenges in another person’s hands, trust cannot rely on intuition alone. It must be supported by education, ethical frameworks, and a deep understanding of human behavior, performance, and change.

Behind every coaching conversation, training plan, and decision, there is structure. Education provides that structure. It brings clarity to the process, boundaries to the relationship, and rigor to how progress is guided and evaluated. Certification is not about titles or recognition — it is about committing to a standard of practice that protects the athlete and honors the process.

In endurance sport and performance coaching, this responsibility becomes even greater. Physical stress, mental pressure, identity, expectations, and long-term wellbeing are deeply interconnected. Proper education ensures that training, mindset work, and guidance are delivered with awareness and care, not shortcuts or generic formulas.

Every academic path and professional certification behind this work serves a single purpose: to offer a coaching process that is ethical, evidence-informed, and human-centered. One that respects individuality, adapts to context, and supports sustainable development over time.

Education builds the foundation. Experience gives it depth.
Together, they create a coaching approach that is grounded, intentional, and worthy of trust

Certifications & Education

Professional Coaching Certification (ICF cert. in progress)

Professional coaching certification grounded in internationally recognized methodologies, with ongoing progress toward ICF accreditation, ensuring ethical practice, structured processes, and a client-centered approach focused on sustainable development.

IRONMAN U Triathlon Coaching Certification

Official IRONMAN U certification providing specialized knowledge in endurance performance, race demands, athlete development, and the mental challenges specific to short, middle, and long-distance triathlon preparation.

Master’s Degree in Sports Coaching – UNIR

Advanced academic training focused on performance coaching, athlete development, psychology of sport, and evidence-based coaching frameworks applied to competitive and high-performance environments.

Bachelor’s Degree in Psychology (work in progress)

Formal education in human behavior, cognition, emotion, and motivation, supporting a deeper understanding of mental processes, decision-making, and psychological factors influencing performance and personal growth.

Master’s & Degree in Civil Engineering - 2010 - 2016

A strong analytical and problem-solving foundation developed through rigorous technical education, reinforcing structured thinking, planning, systems analysis, and long-term project management under pressure.

Additional Professional Certifications - Extra accreditations

Complementary certifications and continuous professional development across leadership, coaching, and performance disciplines, reflecting an ongoing commitment to learning, refinement, and professional excellence as Master in Project Management and Six Sigma & Analytics

From education to real-world impact

Experience as applied learning

Education builds knowledge. Experience proves how it is applied.

Over more than 10 years working in high-pace, multicultural and multidisciplinary environments at Amazon, this coaching approach has been shaped by real responsibility. Leading people across different countries, functions, and contexts required clarity under pressure, strong decision-making, and the ability to support individuals while delivering results. Developing talent, promoting work–life balance, and enabling growth and progression were not side goals, but essential conditions for sustainable performance in demanding environments.

Alongside this corporate experience, a personal coaching practice has been actively developed over the past two years, supporting individuals, coaches, and teams through structured coaching processes. This work bridges academic education, elite performance frameworks, and the realities of high-speed professional environments. Learnings from leadership, pressure management, and continuous improvement are translated into practical, human-centered coaching — ensuring results that are not only effective, but sustainable over time.

This combination of education, leadership experience, and applied coaching allows for a process that is both rigorous and deeply human — supporting growth, performance, and long-term development for individuals and teams alike.

A commitment to ethical coaching

All coaching relationships are built on confidentiality, respect, and professional boundaries. The coaching process follows ethical guidelines designed to protect the athlete, support autonomy, and encourage long-term development rather than dependency.

To explore this background in more detail — including roles, projects, and professional milestones — you can find further information on LinkedIn, where experience and progression are outlined in full.